As Ruby gets older I find myself worrying more and more about how she is going to relate to the culture around us. Specifically, I've been obsessing over how the media is going to influence her regardless of my and my family's wishes.
I remember growing up in the suburbs watching endless TV. I still get, out of nowhere, the jingles of shows and commercials in my head from when I was a kid. Just thinking of the hours wasted on that junk makes me sick. There have been many books on how the media influences us and our children. I'm sure it's debatable what the consequences are, but how do I minimize them for Ruby. I don't want some greedy food or toy company deciding how my daughter feels about herself and influencing her decisions.
I didn't really possess the ability to step back from it all the media junk and be able to critique it properly until my late teens and when I discovered Adbusters. Is it possible to help Ruby look at advertising objectively as a kid? Could we instill this ability in her at a younger age? I doubt it. So how do we as parents deal with the glut of commercialism running roughshod over our family, our values, and possibly our health?
The first step we've taken towards providing a buffer around us is to not watch TV. Now, I'm not sure if this will last (think so), but it won't help when Ruby goes to friends house. Last thing we want is for her to go crazy because we've deprived her of something at home. So that's TV, what is left? Well there are magazines, the internet (HUGE), movies, pop music (yuk!), friends at school, the school itself, holiday gift giving pressure, stores, fast food, and on and on. It is really tough to protect yourself from companies who spend millions (billions?) on marketing to your kid.
Advice or ideas are welcome.
